POZcast x Immutable Mindset:   Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3 episode artwork

EPISODE · Oct 25, 2023 · 52 MIN

POZcast x Immutable Mindset: Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3

from The POZCAST: Decoding Success with Adam Posner · host Adam Posner

[00:49] Introduction to Sam Ewen[03:01] Sam’s background and career journey[05:21] Lessons learned from early internships[06:46] Sam’s early career in music and tech[08:45] How digital advertising, and experiential marketing prepared Sam for Web3[12:51] The current stage of Web3: Are we still in the early innings?[14:35] The uncertain future of Web3[15:12] The evolving landscape of Web3: Differentiating between necessary and unnecessary applications of blockchain technology[16:27] Navigating the transition from Web 2.5 to Web3: Balancing practicality and idealism in adopting blockchain technology[17:47] The landscape for brands in Web3.[19:16] Nike's drop and the future of digital wearables[21:03] Mercedes' generative art drop[24:52] CoinDesk's experiential approach to consensus[26:03] Designing the Web3 programming and experience for the CoinDesk Consensus conference[28:55] Brand summit and future of Web3[31:56] How to keep events more intimate[34:01] Consensus as the most meaningful event[39:31] The negative impact of the hype around cryptocurrency[46:24] CoinDesk studios' development initiatives[49:09] The natural evolution of Web2.

This is a special cross over episode with my PNT Co-Founder Kevin Logan Jr. We hope that you enjoy a taste of our other show! First aired 6/23/23 Check it out: https://the-immutable-mindset.simplecast.com/ Welcome to the Immutable Mindset podcast, your ultimate guide to the future of blockchain technology, crypto, and the next evolution of the internet. Today, we're thrilled to feature Sam Ewen on the show. Sam is the head of CoinDesk Studios and co-host of the Gen C podcast, a show focusing on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. With 20+ years of experience in brand engagement, he is a pioneer in digital advertising and event marketing. Sam's expertise spans creative technology, retail, and social engagement, driving impressive results for top brands. As a professor, speaker, and mentor, he shares his knowledge and serves on advisory boards. Sam has created impactful experiences for renowned brands such as Samsung, Nike, and HBO. Adam and Kevin sit down with Sam to discuss his journey, his vision for the future of Web3, and his thoughts on how brands can adopt these new technologies. They talk about the need for a thoughtful and intentional approach to the development and adoption of blockchain technology and the importance of community, transformational use cases, and education, rather than a get-rich-quick mindset. Furthermore, they also discuss how brands can adopt these new technologies and the potential for Web3 to transform traditional industries. Tune in to learn more about the future of Web3 and how it will impact the world we live in. Notable Quotes "I don't think Web3 is a foregone conclusion. I love technology, I love the opportunity, but there are a lot of technologies that I've been involved with in my career that are no longer around" -Sam [13:16] “I just think that the blockchain does amazing things, and I'm very bullish on the blockchain, but a lot of people are trying to recreate things in Web3 that don't need to exist in Web3, but they put a Web3 layer, and they're like, this is going to happen.”- Sam [15:12] Our Guest Sam Ewen is a visionary maverick driving brand innovation for over 20 years. SVP and head of CoinDesk Studios, synonymous with creative thinking. Web3 trailblazer, Bitcoin miner, and Gen C podcast host Resources & Links Kevin Logan Jr https://www.linkedin.com/in/kevinloganjr/ https://www.instagram.com/kevinofalltrades/ Adam Posner https://www.linkedin.com/in/adamjposner/ https://www.thepozcast.com/ The Immutable Mindset https://twitter.com/ImmutableShow https://www.instagram.com/immutableshow Sam Ewen https://www.coindesk.com/coindeskstudios https://podcasts.apple.com/us/podcast/gen-c/id1652720086 https://www.linkedin.com/in/samewen/ The Immutable Mindset is proudly supported by Metaintro, the professional resume wallet for Web3. The multi-chain custodial wallet holds proof-of-employment, proof-of-skill, and proof-of-education, replacing the PDF resume. Adjacent to the project, Metaintro runs a massive Discord community dedicated to web3 jobs. Around 4,000 jobs are posted in the community a month. For more information on Metaintro, head to https://bit.ly/metaintrowebsite or on Twitter at /metaintro. For all episodes and to subscribe, please visit https://the-immutable-mindset.simplecast.com Please follow us on Twitter & Instagram @ImmutableShow Thanks for listening!

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POZcast x Immutable Mindset: Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3

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Big Old Life: Heather Blackbird interviews people on planet earth. Heather Blackbird loves asking questions. This podcast is a learning experience. Join me, Heather Blackbird, as I talk to people about their lives. Frequency of new episodes is a little all over the place and I'm learning as I go. Big Old Life is a small way of talking about the vastness of life, one person at a time. If you are reading this or found this podcast it's probably because someone you know gave you a link to it. :) Explicit Tales Of A Superstar DJ The Insomniac Spun seemingly out of nowhere from her complacent life in the corporate world, turned seemingly overnight from 16-Hour shift work and into the life of a literally starving artist and working musician, The Protagonist navigates her supposed rise to fame and superstardom on a journey through spiritual awakening, coming-of-age, and intimate self-realization--guided by an omnipresent force and equipped with the power of love, magic, and music. {Enter The Multiverse.} [The Festival Project] The Festival Project, Inc.™ is a multidimensional multimedia platform which encompasses exploratory and artistic social personifications and expressions on cosmic theory, spirituality, growth, health & wellness, philosophy and theoretic dynamics in entertainment such as music, design, film, television, radio, dance and festival culture, art, fashion, literature, and science. The Festival Project™ and its subsidiary Non-Profit, The Collective Complex © aims to challenge modern artistic and philosop Explicit Bitcoin Is Dead Trey Carson Welcome to Bitcoin is Dead, the ultimate Bitcoin variety show where host Trey takes you on a journey through the ever-evolving world of Bitcoin. Each episode brings new personalities, fascinating locations, and insightful conversations with politicians, educators, and innovators shaping the future of Bitcoin. Whether you're a seasoned Bitcoiner or just starting your journey, tune in for thought-provoking discussions, unique perspectives, and a deep dive into the ideas and people driving the Bitcoin revolution. Explicit The Sacred +Profane Podcast nephtaragrace The Sacred + Profane Podcast is a provocative conversation dedicated to cementing a better future for all. We specialize in unpacking the nuances of what is considered sacred and profane, particularly focusing on sex, death, and all that pertains to the circle of life. Our aim in focusing on such ”taboo” subject matter is to demystify what is unconscious, bring to light what has been known for centuries as ”the occult,” and empower the rapid transformation that is occurring on the Planet. Explicit

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This episode is 52 minutes long.

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This episode was published on October 25, 2023.

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[00:49] Introduction to Sam Ewen[03:01] Sam’s background and career journey[05:21] Lessons learned from early internships[06:46] Sam’s early career in music and tech[08:45] How digital advertising, and experiential marketing prepared Sam for...

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