POZcasting for Business with Alex Sheridan

What this episode covers

This is a great episode for anyone looking to create a podcast or a current podcaster who wants to upskill their game. I share a ton of insight into how I built and utilize this show for business development. I recently came on Alex Sheridan's podcast, The Crazy Content Marketing Show, where we got to exercise our Improv skills, talk shop about podcasting and much more! If you are not familiar with him, Alex Sheridan is a former corporate B2B sales rep who saw an opportunity to use creative video content to build a brand and founded Impaxs Marketing. Alex is also a close friend and collaborator who has had a personal impact on the growth of The POZcast through his engaging and unique video editing skills. His company Impaxs helps companies win clients and build industry-leading brands on social media and is also the genius behind many of my incredible promo videos, check them out! https://impaxs.com/ This Episode’s Heavy-hitter’s: - Adam gets a lesson in Improv from Alex, whose character is a bit lofty in his expectation for his new podcast, Everything is Awesome. - Adam explains what drove his decision to start podcasting. He saw that there was a quality void in the market of Recruitment-related business podcasts, and decided to itch the scratch he always had as a huge Howard Stern fan to host his own show. - One of the early lessons that Adam had to learn as a host was to make sure that he listens intently during interviews rather than just driving home points from his show notes. - He explains how that became easier with time and after a friend in media coached him through being more in the moment. - Alex and Adam discuss “podfade” which is when hosts stop posting regularly because they try to do too much, and is one of the leading reasons that podcasts fail. They unpack the strategies that they each take to avoid that pitfall. - Together, they dissect the power of podcasting as a business development engine and discuss what you can learn about Adam’s course on the subject with The POZcourse. (www.thePOZcourse.com) If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Whether you’re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast. Check out a free demo today! https://bit.ly/2Fbm/BZ If you are curious how Adam has created #thePOZcast and turned it into an ecosystem that builds real relationships, clients, thought leadership, and content, check out www.thePOZcourse.com. Thanks for listening and check out more at www.thePOZcast.com