PPC Ads That Sell Video Podcast : Episode 3

Episode 3 :  3 Ways to Write an Award Winning Headline The most important part of your PPC ad is the headline because it must capture the viewer’s attention. If it does not immediately capture their curiosity, they will quickly move on to the next thing on the page. Therefore, you must use these 25 characters to your full advantage. There are three easy ways to capture the audience’s attention..... Source: http://ppcadsthatsell.com/3-ways-write-award-winning-headline/