PPC Origins - Anna Borchert

from Getting Granular · host Granular, Matt Freter, Anna Borchert

Anna’s background and introduction to PPC (1:13)What keeps her interested (2:55)How audience-based targeting will evolve in the industry (4:24)Her personal approach to paid media (6:44)Setting expectations with clients on ROI (8:13)Some insights based on her expertise in eCommerce and social media (9:19)Her favorite channels to work with (11:23)Her favorite aspect of Granular culture(12:53)

Episode metadata supplied by the publisher feed · Published Mar 5, 2020

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What this episode covers

We sit down with Anna Borchert to find out how a poetry major winds up as a paid media expert and what keeps her inspired in the industry. She shares some thoughts on the future of audience-based targeting and how data feeds are exciting! Tune in and get to know more about the Granular Team.

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PPC Origins - Anna Borchert

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