EPISODE · Jun 25, 2019 · 31 MIN
PPC Origins: Chris Cesar
from Getting Granular · host Matt Freter, Granular, Granular Marketing, Chris Cesar
What you’ll learn in this episode of Getting Granular: Chris' story of how we started his career in marketing How Chris fell into PPC and paid digital media What makes him love PPC and what keeps him interested in the field How early failures can turn into career guiding lessons How Chris sees the future of PPC and what the newest trends will be Chris' approach to reporting ROI and analytics to clients Chris' thoughts on onboarding new clients and improving established accounts What makes up a good B2B strategy What brought Chris to Granular and what he likes the most about Granular
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What this episode covers
Getting Granular turns the spotlight on Chris Cesar, one of Granular's Paid Search Managers. Chris brings a unique perspective as he has experience working with both B2B and B2C clients. Chris is an avid sports fan, a walking sports almanac, and a proud UW-Madison alum.
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PPC Origins: Chris Cesar
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