PPC Origins - MacKenzie Krantz

What you’ll learn in this episode of Getting Granular: • MacKenzie’s background and how she started learning PPC • Why MacKenzie likes working in the PPC space and what keeps her motived • MacKenzie’s outlook on how paid digital media has progressed overtime • The future of paid digital media and how privacy policy can impact paid media • MacKenzie’s approach to balancing brand campaigns and shopping campaigns • How analytics and reporting factor in to building PPC accounts • Her specializations or unique skills in regards to managing paid media accounts • Unique challenges of marketing in the health care space • Facebook ads and the importance of remarketing strategies • What brought MacKenzie to Granular and her favorite aspects of working at Granular