PPC Strategy and Reporting Tips with Sadie from Creative Pod

What does it really take to run effective PPC campaigns in today’s fast-changing landscape? In this episode of the Women in Agencies podcast, we sit down with Sadie, Marketing Manager at Creative Pod, to explore the ins and outs of pay-per-click strategy and reporting from an agency perspective.Sadie shares her journey into agency life, her love of PPC, and the importance of patience, budget, and clear client communication. We also get into:- Practical onboarding and strategy-setting for new PPC clients- How Creative Pod approaches reporting and client transparency- Pros and cons of automating vs manually managing PPC dashboards- Navigating Google’s ongoing changes and the impact of AI- Why PPC can be a game-changer for performance-led campaignsWant more support? Join Women in Agencies – womeninagencies.co.uk Hosted on Acast. See acast.com/privacy for more information.