Leveraging UGC in Paid Social - Luna Rocha [PPC Zone Sep 2022]

Luna Rocha is a paid media strategist with five years of digital marketing experience, both in-house and agency-side. She currently works at Gatorworks in Baton Rouge with a variety of industries ranging from B2B to e-commerce. Luna specializes in captivating ad copy and campaign optimization using A/B testing. Her platform expertise includes Google and Bing Ads, TikTok, Snapchat, Facebook and Instagram, Twitter, Reddit and more.   You can find her on Twitter @luna_ppc and on LinkedIn luna-rocha   To watch or read Luna’s presentation, visit https://ppc.zone/events/ppc-zone-september-2022/luna-rocha   Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.   ppc.zone is elevating new perspectives and insights in the PPC industry