PR 101 for Creatives: What to Know Before Reaching Out

from The Makeup Insider · host Vanessa Barney

Send us Fan MailIn this episode, Vanessa chats with experienced PR consultant Ebanny, who shares how creatives from makeup artists to photographers can catch the attention of PR agencies and build lasting relationships in the industry. You’ll learn how to pitch yourself, why engagement matters more than followers, and how to approach PR gifting with creativity and professionalism.What You'll Learn:How to pitch yourself to PR agenciesWhat PR reps really look forThe importance of authentic contentWhy engagement matters more than follower countHow to build a community that brands want to partner withLinks & Mentions:Ebanny's brand: EdieThe Hair Edit Waitlist Follow TMI on IG Follow Vanessa on IGThe Makeup Insider Blog The Makeup Insider TikTok

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This episode is 34 minutes long.

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This episode was published on July 14, 2025.

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