PR and Measurement: it's a long story

Welcome to the PRmoment podcast, with editor Elizabeth Howlett and founder Ben Smith and we’re talking all things measurement and data. Ben has been putting together PR measurement and analytics conference programmes since 2009. So he’s been an interested observer of that intersection for 16 years, so it's safe to say Ben understands the players, the bluffers and the issues when it comes to PR data, analytics and measurement.No matter where you are on the PR data, analytics and measurement journey, you’ll improve your understanding of this dynamic and innovative area of communications of you attend PR Masterclass: The Intersection of Data, Planning and Measurement on 6th Feb. Both virtual and face to face tickets are currently available.If you want to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications - then this is the PR Masterclass event for you. Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here is a summary of what Ben and Elizabeth discussed:2 mins  PR and measurement - it's a long story and Ben talks us through why.8 mins Ben talks about 15 years of putting together PR Analytics programmes and what the key issues and themes need to be.9 mins Ben reminisces a period of when PR people were searching for a silver bullet measurement solution.11 mins Ben gives a shout out to AMEC’s Integrated Measurement Framework.13 mins Ben gives a run down of the speakers and themes for PRmoment’s upcoming PR Masterclass: The Intersection of Data, Planning and Integration.