PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news.

Our host, Chris Norton, reveals his biggest career mistake when he joined a new PR agency as an account manager. What started as enthusiasm to impress his new employers quickly descended into a PR disaster when he prematurely distributed a press release about a new bar opening without client approval.• Background as a PR professional with experience in London before moving to Leeds• Eagerly took on a project for an alcohol brand launching a new bar• Misinterpreted "good to go" from London office as permission to distribute the press release• Sent the release to media outlets without client approval• Discovered his mistake when the story triggered local controversy on the evening news• Feared being fired on his first weekend in the new job"To everybody out there I apologise for sending a release out too early. I was just keen to get going, but luckily I survived and I'm here to do this podcast with you today."Send us Fan MailStruggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube