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PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news. episode artwork

EPISODE · Jul 17, 2025 · 4 MIN

PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news.

from Embracing Marketing Mistakes · host Prohibition PR

Our host, Chris Norton, reveals his biggest career mistake when he joined a new PR agency as an account manager. What started as enthusiasm to impress his new employers quickly descended into a PR disaster when he prematurely distributed a press release about a new bar opening without client approval.• Background as a PR professional with experience in London before moving to Leeds• Eagerly took on a project for an alcohol brand launching a new bar• Misinterpreted "good to go" from London office as permission to distribute the press release• Sent the release to media outlets without client approval• Discovered his mistake when the story triggered local controversy on the evening news• Feared being fired on his first weekend in the new job"To everybody out there I apologise for sending a release out too early. I was just keen to get going, but luckily I survived and I'm here to do this podcast with you today."Send us Fan MailIs your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram

What this episode covers

Our host, Chris Norton, reveals his biggest career mistake when he joined a new PR agency as an account manager. What started as enthusiasm to impress his new employers quickly descended into a PR disaster when he prematurely distributed a press release about a new bar opening without client approval. • Background as a PR professional with experience in London before moving to Leeds • Eagerly took on a project for an alcohol brand launching a new bar • Misinterpreted "good to go" from London...

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PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news.

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How long is this episode of Embracing Marketing Mistakes?

This episode is 4 minutes long.

When was this Embracing Marketing Mistakes episode published?

This episode was published on July 17, 2025.

What is this episode about?

Our host, Chris Norton, reveals his biggest career mistake when he joined a new PR agency as an account manager. What started as enthusiasm to impress his new employers quickly descended into a PR disaster when he prematurely distributed a press...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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