PR for Entrepreneurs with Jenifer Sarver

At the heart of a good communications strategy is a good story. Think back to the most powerful lessons you learned as a child – were they conveyed in bullet points, graphs and charts? Or were they wrapped into a good tale that helped sear into your memory the importance of values like kindness, sharing and patience? Unfortunately somewhere along the way, we’ve lost the ability to knit together a good story.Jenifer Sarver is a principal at Sarver Strategies, an Austin, Texas based strategic communications firm. She has over 16 years experience in media relations, crisis communications, speechwriting, coalition building, and media and presentation skills training. In this episode Thom talks with Jennifer about her advice for business professionals, tips on doing your own PR, and shares how she gives back to the community. Learn more about your ad choices. Visit megaphone.fm/adchoices