PR for Manufacturers - Telling Your Story

In this episode of the Made to Grow podcast, Rich chats with Aneela Rose, the Managing Director of Rose Media Group, a B2B PR agency specialising in targeted media relations and marketing communications for UK manufacturing businesses. Aneela shares her insights on the fundamentals of PR and marketing comms and how they can benefit manufacturers. She also discusses the evolving landscape of PR in the digital era and offers valuable advice on building brand awareness and credibility. BROUGHT TO YOU BY FLOWLENS, THE AFFORDABLE, EASY TO USE MRP SYSTEM FOR SME MANUFACTURERS Key sections [00:00:00] Introduction Aneela’s background and passion for PR [00:02:00] What is PR for manufacturers? What is PR and how does it benefit B2B manufacturers The role of a PR agency [00:09:42] Common mistakes manufacturers make with PR Manufacturers need to understand what is and what isn’t PR [00:12:20] PR and advertising for manufacturers Earned vs paid media [00:13:34] Humanising your manufacturing brand Telling the story of your people The role of case studies for trade publications [00:17:03] Digital PR for manufacturers, SEO and PR Backlinks, domain authority and web traffic [00:23:24] Measuring the return on investment in PR Impressions, audience growth and other metrics for judging the efficacy of your PR campaign [00:27:21] Social media and PR for manufacturers The link between PR and social media for manufacturers [00:31:47] Final takeaway: How to get started with manufacturing PR The importance of diving in and getting started