PR for PR: The Meta Magic (and Madness) of Comms at Muck Rack with Linda Zebian, VP of Comms at Muck Rack

Send us a textIn this episode of Under Embargo, we’re joined by Linda Zebian, newly-minted VP of Communications at Muck Rack, for a conversation that’s equal parts insightful and unhinged—in the best way possible.Linda breaks down what it’s like to do PR for a PR tech company (spoiler: it’s very meta), how her time at The New York Times shaped her leadership, and why the work she’s doing now is the most meaningful of her career.We cover:— Building a comms function from scratch inside a fast-growth tech company— Why measurement in PR is broken—and what MuckRack’s doing to fix it— The real impact of AI on the industry (is sentiment the next frontier?)— Why PR still gets left off the thank-you email—and how we fix thatAlso not to be missed: whether you’d take $100M for a very specific and very weird demise.Yes, really.Whether you’re in-house, agency-side, or somewhere in between—this episode is for every comms pro who’s tried (and failed) to explain their job to their mom.