PR for the People: Making Public Relations Accessible with The PR Set Founder, Pippa Goulden

In this episode, I welcome Pippa Goulden, founder of The PR Set to the pod. Pippa shares her journey from working in traditional PR agencies to launching her DIY PR membership aimed at helping small businesses, startups, and entrepreneurs, but also shares how launching the business enabled HER to create the work/life balance she wanted for herself. We also dive into what PR actually is, the importance of using it as an integral part of your marketing strategy and not an afterthought, misconceptions around it, and how small businesses can leverage it strategically without needing large budgets. Pippa also discusses her personal experiences, challenges, and the transformative power of 'sending the f*cking email' and the ripple effect that has echoed in positive PR far beyond the thing itself.  Find The PR Set here. Find Thr PR Set on Instagram here.  Don't forget to join the conversation with me on Instagram here.  -------------- This episode is also supported by The PR Set.com, the DIY PR Membership helping founders, start-ups and small biz owners to get known for what they do, without big agency budgets or a little black book of contacts. If you know that PR is important to building your brand, but you don't know where to start and you don't have a huge budget to invest the good news is – you don't need to! The PR Set is an online space founded by PR guru Pippa Goulden and features regular PR opportunities, live sessions to keep you on track, accountability to stay on top of your PR, all backed up by an amazing community of small biz owners, and Pippa's own support too to help you do the strategic PR that actually makes a difference You can get 50% off your first month's membership with the code TWC50 making it just £16 for your first month, so give it a whirl at theprset.com.  ----------- Episode Highlights  01:36 Meet Pippa Goulden: Founder of The PR Set 02:24 Pippa's Early Work Memories and Career Aspirations 04:40 Navigating the PR Industry: Challenges and Insights 07:49 Transitioning from Agency Life to Entrepreneurship 14:22 The Birth of The PR Set: A New Approach to PR 22:41 Defining PR and Its Evolution 24:46 The PR Set: Making PR Accessible for Small Businesses 28:14 The Importance of PR for Small Businesses 29:23 Breaking the Perception: PR is Not Just for Big Brands 30:35 Proactive PR: Taking the Initiative 31:33 Building a Personal Brand Through PR 33:41 The Power of Storytelling in PR 35:34 The Ripple Effect of PR Success 37:23 Overcoming Rejection and Embracing PR Challenges 39:15 Evolving and Growing Your PR Strategy 45:21 Practical PR Tips for Business Owners 48:30 Defining Success and Future Plans 50:19 Final Thoughts and Encouragement