PR in Europe from a US and UK Perspective

from Comms&Coffee · host Allison

PR in mehreren europäischen Ländern gleichzeitig machen ist für deutsche Unternehmen schon eine Herausforderung. Eine noch größere ist es beispielsweise für amerikanische Firmen. Und auch UK-Unternehmen sehen sich durch den Brexit mit unsicheren Zeiten konfrontiert. Wo also anfangen? Welche Strategie fahren? Und: Warum aufs Gaspedal drücken, wenn viele andere Unternehmen auf der Bremse stehen? Diesen Fragen und weiteren Themen widmet sich "Kopfstand" Host Stefan Schaumeier mit seinen beiden Gästen Sue Grant, Managing Director Corporate und B2B Tech bei Allison+Partners (London) und Matthew Della Croce, Global President Corporate & Europe bei Allison + Partners (Boston).

Episode metadata supplied by the publisher feed · Published Aug 22, 2019

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PR in Europe from a US and UK Perspective

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