PR in the AI Era with Muck Rack’s Linda Zebian

Linda Zebian has the very meta position of Senior Director of Communications and Community at Muck Rack, where she manages its internal and external communications strategies. Previously, she spent ten years at The New York Times developing and executing communications strategies for the company’s business division. Here, she discusses how AI technology is being used throughout the PR world and why Muck Rack’s new AI tool is a big help for PR people. Later, she puts on her Editorial hat to discuss the importance of independent journalism in a democracy. Key Takeaways:- How PR people are using AI- How Muck Rack helps PR people and journalists- The current state of independent journalism- Practical uses for AIEpisode Timeline:1:00 What's Linda's favorite go-to dish?2:00 The hummus wars3:00 How does Muck Rack help PR companies?4:40 How does Much Rack recommend journalists to pitch?5:55 How to use Muck Rack's PressPal.AI7:50 Is AI coming for our jobs?10:15 How are PR companies currently using AI?14:30 How Muck Rack works for Journalists17:00 The current state of journalism21:00 Facebook's algorithm23:30 AI recipesYou can follow Linda on Twitter @LindaZebianSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.