PR industry diversity: What are the obstacles?

The PR industry, particularly in Western markets, remains challenged on the diversity front. In the latest Echo Chamber podcast, Arun Sudhaman talks to Lynn Appelbaum, director of the advertising and PR program at City College New York which, in conjunction with the PRSA, has released a fascinating new study on why minorities still find it difficult to advance within the PR profession. Appelbaum is encouraged by the progress the industry has made when it comes to recruitment, but notes that there are still major challenges in terms of retention and cultural understanding, particularly when it comes to the day-to-day workplace experiences of young minority and multicultural PR pros.