PR is changing: Pay attention to the news

PR is changing, and you can see it in the news stories.Cut through the staggering amount of noise in the marketing and PR space and you start to spot a few items that show a genuine shift in the way things are happening. Things that will impact PR and strategic communications in the future.I read a lot of newsletters, and as I say, there is a lot of noise. But I picked out four stories that seem at first glance to be nothing special until you look into them. I explain why they matter for how PR and communications.I look at:- What the erosion in trust in traditional media means, according to Reuters, and why it is more nuanced than it first appears.- How tool makers are using AI to analyse whether campaigns will work, and more importantly, whether you can do something similar for free on your own computer.- The quiet return of experiential PR as an answer to digital and AI fatigue and slop. Will this continue to grow?and- Why one podcast industry newsletter shows that, without getting the product right, no amount of marketing will work.I also talk briefly about a new research project I am working on.This episode is an experiment. I wanted to try looking at a small number of news stories that genuinely stood out from the noise. As usual, I will look at the data, and if people find this episode useful, I will do more like it. If not, enjoy this one off.