PR Measurement & Social Media In The Digital Age

This InkCast episode features conversations with InkHouse measurement guru Kate Bachman and social media expert Sarah Mitus. Bachman shares the strategies, methods and new technologies available to help PR develop metrics that tie to business impact, including the importance of setting the right measurable goals at the beginning of a campaign. Mitus dives into the latest developments from the most popular social media platforms, including Facebook changes to combat fake news and Snapchat advances designed to enhance the user experience and keep pace with Instagram.