PR Newswire Presents: Best Practice Media Relations in Latin America

PR Newswire has assembled a panel of experts to discuss the media landscape in Latin America and provide best practice guidelines on targeting this burgeoning and influential group. Moderated by PR Newswire's Director of International and Multicultural Markets, Gina Rudan, the discussion included an update on the Latin America media landscape, in-region pitching tips, the importance of in-language, culturally applicable communications, and first-hand media success stories. Panelists Francisco Carvalho, Director of International Relations, ABRACOM and Managing Director of Burson-Marsteller, Brazil Marco Vinicio Herrera Berenguer, President of PRORP Hector Alvarez de la Cadena, PR Director, Metco, S.A. de C.V., Mexico Javier Garcia de Madariaga, PR Manager Spain, Portugal & Latin America, BT Global Services