PR Newswire Presents: Multicultural Communications Perspectives: Communicating to the Hispanic Market

Hispanic media outlets in the U.S. are at an all-time high and by 2011, it is expected that nearly one person out of every six living in the U.S. will be of Hispanic origin. The U.S. Hispanic market's buying power has steadily grown throughout the years and expected to reach $1.2 trillion by 2011. This is an important time for organizations to understand why it's a smart business practice to reach this growing market segment, as well as learn about the best way to target this market. We invite you to listen to our panel of experts, who will discuss the implications of our country's diverse Hispanic communities on communicators and the best way to reach the U.S. Hispanic market. Presentations will include case studies and recommendations on Hispanic marketing and public relations best practices. Participants in this session will also benefit from a question and answer session, which will enable participants to solicit direct feedback and recommendations for their own specific multicultural challenges and opportunities.