PR Newswire Presents: Public Relations Across Borders

The ability to reach key audiences in global markets may be the next critical step in your public relations campaign. Although PR professionals in the United States may be aware of how best to execute their media relations efforts within their own country, the practice of public relations abroad may pose new challenges. Whether you're planning a communication program in Asia, Europe or Latin America or simply looking for advice on how best to engage foreign media, this panel of leading communications experts shared international public relations best practices and examples of how to foster relations with media in overseas markets. The panelists also covered journalism practices in other cultures, the role of language and the issue of translations.