PR Newswire Presents: Tips for Better Blogging

Scores of mainstream media outlets have turned to the blog as a key tool for encouraging online interaction with their audiences. Thousands of journalists now include blogs as part of their daily Internet diet as they dig for potential story ideas, and thousands more average citizens use personal blogs to communicate with friends, family or other like-minded individuals who have their own stories to tell. Some organizations and professional communicators have eagerly embraced the blog as a unique vehicle for online message placement and the gathering of valuable customer feedback. However, others choose to ignore conversations in the blogosphere altogether. PR Newswire has brought together a panel of online veterans to discuss blogging as it pertains to the PR professional and the news reporter. Learn how blogging has changed journalism, how it has opened new lines of communication outside the traditional press and how PR professionals should (or shouldn't) react to the trend.