PR Newswire Presents: Vital Signs: Reaching Journalists Who Cover the Business of Healthcare

Overview From avian flu to chronic obesity, healthcare issues regularly make for attention-grabbing headlines across the country. But those in the business community understand that word of a new miracle drug or a looming pandemic can send pulses racing on Wall Street. PR Newswire has brought together a panel of seasoned journalists with a unique understanding of the business behind the healthcare headlines. Find out how these reporters track the condition of the medical and pharmaceutical industries. Learn which developing stories they think will bring a shot in the arm for investors, and discover which business trends may have finally run their course. Plus, public relations professionals will learn which pitching techniques can leave a story with a favorable prognosis and which will render a lead dead on arrival. Panelists George E. Jordan, Pharmaceutical Writer, The Star-Ledger, Newark, NJ John Sterling, Editor-in-Chief, Genetic Engineering News Beth Herskovits, News and Online Editor, Pharmaceutical Executive Moderator Brian Anderson, Media Relations Representative, PR Newswire