PR: On the Hiring Horizon - Soft Skills That Matter

In this episode of PR Explored, host Michelle Garrett interviews Kristina Markos, an associate professor and co-founder of GenSpark Solutions. They discuss the significance of soft skills such as listening, presenting, collaboration, and curiosity in public relations. Kristina shares her varied background in agency work and academia, emphasizing the transition needs between generations in the workplace. They address the importance of effective presentation skills, the need to ask questions, and the impact of AI on communication roles. The episode highlights the evolving PR landscape and the exciting opportunities for emerging professionals in the field.00:00 Introduction and Guest Welcome00:50 Guest Background and Experience02:03 Importance of Soft Skills in PR03:28 Predictions and Essential Skills05:04 Teaching Communication Skills09:42 Presentation Skills and Their Importance15:38 Collaboration and Intergenerational Communication30:37 The Impact of Short Attention Spans31:15 The Importance of Asking Questions32:36 PR Professionals and Journalism Training36:32 Understanding Organizational Dynamics43:08 The Role of Writing in PR49:52 Listening and Perspective Taking53:47 The Exciting Future of PR58:06 Conclusion and Final ThoughtsShow notes:Kristina Markos on LinkedIn: https://www.linkedin.com/in/kristinamarkos/GenSpark Solutions: https://www.thinknovl.com/gensparkPR Club Prediction Post with Kristina's thoughts that sparked the idea for the topic: https://prclub.org/tips-from-the-board-its-prediction-timeFollow the host: Website: www.michellegarrett.com LinkedIn: https://www.linkedin.com/in/prstrategist/YouTube: https://www.youtube.com/@PRisUsX/Twitter: https://x.com/PRisUsThreads: https://www.threads.com/@prwritergalMichelle's book - B2B PR That Gets Results - is available nowBook a no-obligation call to talk about your needs here. About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.