PR Predictions for 2023

Fiona, as a PR specialist and expert has one aim in her professional life - to help people and their businesses become more visible.She looks into the future, and offers her ten tips about the things that she predicts the media will be positive about and engaged with - and she shares how you can get your voice heard around those themes.Her three most important tips are;To always try to find a positive take on whatever you are talking about – even if you have had a terrible disaster – talk about how you overcame that problem, and who helped.Make sure you fully understand the concept of greenwashing, so that you are fully embracing it, and not falling short, by just paying lip service to the idea of being more ‘green’. Hint one of the tips is around sustainability.Always be authentic, have integrity, be grateful and honest in everything you do – particularly in your business, even when sharing difficult messages.And Fiona’s over-riding timeless tip is: Remember that stories about people and lived experience will always be more popular than other stuff. The best stories come from people not product or services. Would you love my expert PR eyes on your business? Do you need expert PR help?If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here: PR Power Hour with Fiona Scott