PR Scams: Fake PR isn’t worth it. How to spot paid media masquerading as earned media

PR scams are EVERYWHERE these days. We also see a rise in the number of agencies selling “fake PR” placements. My guest, Bill Byrne, co-founder of Remedy PR, and I delve into this topic on this episode of PR Explored. What should you watch out for? How can you tell when someone is trying to sell you something that's too good to be true? And how should you vet a PR provider to ensure you're hiring a credible consultant or agency? Follow the host: Website: www.michellegarrett.com LinkedIn: https://www.linkedin.com/in/prstrategist/YouTube: https://www.youtube.com/@PRisUsX/Twitter: https://x.com/PRisUsThreads: https://www.threads.com/@prwritergalMichelle's book - B2B PR That Gets Results - is available nowBook a no-obligation call to talk about your needs here. About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.