PR Should Be the Conscience of Your Organization (and Should NOT Include Spin!)

It's true: Business owners and managers have a lot to do to operate their businesses successfully. That means, sometimes, thinks like communications, marketing and public relations are not a primary focus.We asked award-winning PR expert and strategist Rick Chambers of Rick Chambers and Associates to talk about that - and make a distinction about the three categories. That led to a whole discussion about something you should never do: Spin.Click to hear some plainly stated advice for business leaders and media consumers about PR, marketing, communications and spin.Episode ResourcesRick Chambers and Associates websitePR Association of America Code of EthicsAbout Richard PietThe Richard Piet Show is a podcast about rides, people and smart talk and is produced by Richard's company Livemic Communications. After more than 17 years as a news/talk radio interviewer, Richard now helps businesses, organizations and entrepreneurs develop their own purposeful podcast interview content.