PR Specialist: Becoming the Agent that Vendors Think of YEARS Before They’re Ready to Sell

What if potential vendors had already decided you were their agent… before they even picked up the phone? Today on the pod, we’re sitting down with PR expert Ashleigh McInnes. Ashleigh McInnes runs Papermill, a PR agency that’s been shaping some of Australia’s biggest property and lifestyle brands for 15 years. If you’ve been wanting an edge over your competitors, then you’re going to want to listen to this one because Ash is letting us in on some NEW strategies for agents. Listen to find out: What to post online so buyers and sellers trust you years before they’re ready to sell How to share your results in a way that makes people want to work with you (and stop looking like all the other agents) How to get ChatGPT recommending you to anyone looking for an agent  What journalists look for in a listing (and how to get their attention!) What Ash did when she was faced with two of the toughest periods of her life, and how she and the business came out the other side stronger now  … and SO much more. Watch the YouTube Version of the Podcast here. You can find Papermill over @papermillagency and at www.papermillagency.com.au and follow Ash over on LinkedIn here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.