PR, Storytelling & Breaking the Stigma in Cannabis with Tara from Avaans Media

In this episode, I sit down with PR specialist and author Tara Coomans from Avaans Media to discuss the power of earned PR and storytelling in the cannabis industry. We dive into the challenges of cannabis marketing, how brands can navigate stigma, and the importance of building trust with consumers—especially women, who are often overlooked in dispensary buying decisions.Tara shares insights on how brands can position themselves for media coverage, what it really takes to attract investors, and why cannabis PR is about serving the journalist and the audience, not just promoting yourself. We also explore the lack of research and education around women’s health, how perimenopause and menopause impact entrepreneurs, and the need for more transparency in cannabis products.Along the way, we get personal—talking about dating, female empowerment, and even my new app idea, "First Dates Only" (because low-stakes, high-fun dating should be a thing!).If you're a cannabis entrepreneur, brand, or just someone who wants to understand the art of PR and authentic storytelling, this episode is a must-listen.