PR-Stunts: So macht man aus einer Mücke einen Elefanten

from StoryRadar · host Ferris Bühler Communications

Ferris Bühler und FBC-Teammitglied Lisa Zirk begeben sich heute in die Königsklasse der PR: Was muss man bei PR-Stunts beachten, um die Aufmerksamkeit der Medien zu bekommen? Und wie funktioniert Guerilla Marketing? Dabei erzählt Lisa, wie sie mit einem Schnee-Dealer für unseren Kunden Engadin St. Moritz in Zürich unterwegs war und mit Agent 007 vor Corona in ein Hideaway-Hotel flüchtete.

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