PR trends we’d like to see in 2022

In this episode of the PRovoke Media podcast, Maja Pawinska Sims and Diana Marszalek talk through the 12 trends the PR and communications industry would like to see in 2022: in which we combine curation with aspiration and a healthy dose of pragmatism, but with enough idealism to give us all something to aim for in 2022. Ideas from our editors and industry leaders – including Torod Neptune, Jo-ann Robertson, Julianna Richter, Alex Malouf, Nitin Mantri and Joanne Painter – range from CEOs speaking up on human rights issues, to tackling disinformation, to putting a monetary value on trust, to a sustained focus on diversity and inclusion, to smarter use of technology, data, analytics and personalisation.