PR vs. Marketing: Key Differences and Business Impact for Blue Collar Trades

Blue Is The New White: Episode #169 What is the difference between PR and Marketing? Why is it even important? And how can I use PR to help grow my business? These are some of the questions I've asked myself over the years and now I get answers. For me and for you. Today we speak with Heather Ripley of Ripley PR – A PR firm focused specifically on the blue collar skilled trade industries. Heather founded the company in 2013 and comes from the blue collar world herself. In this episode we dive deep into the world of Public Relations and talk about things like: What does PR look like in the blue collar world? Where is the biggest impact in the business? How to reach out to local media for instant exposure And what is the actual ROI? Tune in to hear this and more! Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please hit that follow button. It ensures we can continue producing this content. The future generations of blue collar business owners depend on it. On you! Also, if you're looking to advance your blue collar career or propel your business, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy Thank you again and enjoy this episode of Blue is the New White with Heather Ripley