Practical Business Solutions For Personal Injury Attorneys: James Grant Offers A Comprehensive Outsourced Litigation Service

Kevin Daisey, founder of Array Digital, welcomes James Grant to the Managing Partners Podcast. James is the founder of Georgia Trial Attorneys at Kirchen & Grant, LLC and his website is 8334thewin.com. They chat about why James became an attorney and his firm. James helps personal injury lawyers make more money faster and with less stress by serving as their outsourced litigation department. Kevin encourages listeners to check out James' website and reach out to him if they have any questions. The speaker is a lawyer who got his start in civil engineering, studying at Georgia Tech. His partner also studied civil engineering at Virginia Tech, and the two of them now run a marketing company with 25 employees. The speaker recounts how he was working in civil engineering when he decided to start his marketing company in 2006. They joke about starting a podcast called The Three Musketeers and inviting other civil engineers who no longer work in the field. James and his business partner Mark started their firm in Atlanta to help trial attorneys. With the assistance of a business coach, they realized that they had to be experts in something, and chose the personal injury field since they were both very good at it and it was a great fit for their personalities and what they wanted to do with their lives. To differentiate themselves from the other personal injury attorneys, they realized that many of them were very good at hustle marketing and had a good pipeline for getting cases. Thus, they decided to focus on creating a unique value proposition to set them apart, aiming to provide better customer service and results for their clients. The conversation centers around the idea of helping other personal injury lawyers with their firms, and how pre-litigation and litigation have very different skill sets that can't be applied to the same team. They came up with the idea of becoming a one-stop shop for outsourced litigation, in order to help other attorneys have more money, time and freedom to put back into their marketing machines. They also discussed the issue of credibility, and how they don't want to be competing against their clients for pre-litigation cases, so they have chosen to not spend any money on digital ads. The goal is to help other attorneys and their clients do better, both financially and professionally.