PRACTICAL POD | Roger Christie | 5 reasons leaders must step up on social media

In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on his conversations with two recent UK guests; Charlotte Lander - Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank - discussing all things online employee advocacy. And then more recently, Sarah Walker-Smith - CEO of AMPA - the UK’s leading group of legal and professional services companies - and its largest law firm, Shakespeare Martineau - joined me to talk about why CEOs simply must have social in their toolkit.Their common thread? Leaders are the most essential ingredient for any organisation’s success on social media. I'm looking at episodes number 37 & 38 in the YDR catalog, so please go back and have a listen to both, ideally before you dive into this short practical reflection.So what is this episode all about? I’ve taken five quotes on five key themes from my conversations with Sarah and Charlotte, and will explore each of them further while also providing practical tips on what you or your leaders can do to capitalise. Because until leaders are active, engaged and leading from the front, your organisation will continue to sit on the social media fringes with the connection, credibility and commercial benefits you’re after.--25% OFF CODE FOR LINKEDIN™ FOR LEADERSPropel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LINKEDIN™ FOR LEADERS, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: propelgroup.com.au/linkedin-for-leaders--SIGN UP & KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: propelgroup.com.au/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.