Pragmatic CSO Podcast #19 - Resetting Expectations

This week we continue with Step 5: Selling the Story by reiterating the need to manage expectations appropriately. As you know, this is a common theme throughout the Pragmatic CSO, but when we are selling senior management on the security program, strategy, outputs, milestones, and funding requirements - now is really the last time we'll have to truly set expectations. If you screw this up now, you will not be successful. Now is the time to stand firm with your milestones and what you can (and can't get done) given the funding scenarios (that we described last week). I use the old parable about the 3 envelopes to illustrate how you need to constantly go back and reset expectations based upon what is happening out there. Running time: 6:02 Intro music is Jungle and I'll wrap with the classic Steely Dan tune "Do it Again" because as many times as we think we are managing expectations, go back and do it again. It's very hard to manage expectations too much.