EPISODE · Sep 16, 2014
Praise the beacon, mobile marketing has its muse
from UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things · host Rob Woodbridge
Hallelujah the beacons are coming! A huge study by Adobe shows us what mobile marketers think of beacons and it is (mostly) good. There is tremendous interest in using beacons these days and this study encapsulates the state of acceptance as a marketing tool. Chuck summarizes for us here.
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