Praise the beacon, mobile marketing has its muse
Hallelujah the beacons are coming! A huge study by Adobe shows us what mobile marketers think of beacons and it is (mostly) good. There is tremendous interest in using beacons these days and this study encapsulates the state of acceptance as a marketing tool. Chuck summarizes for us here.
An episode of the UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things podcast, hosted by Rob Woodbridge, titled "Praise the beacon, mobile marketing has its muse" was published on September 16, 2014.
September 16, 2014 · UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Summary
Hallelujah the beacons are coming! A huge study by Adobe shows us what mobile marketers think of beacons and it is (mostly) good. There is tremendous interest in using beacons these days and this study encapsulates the state of acceptance as a marketing tool. Chuck summarizes for us here.
Episode Description
Hallelujah the beacons are coming! A huge study by Adobe shows us what mobile marketers think of beacons and it is (mostly) good. There is tremendous interest in using beacons these days and this study encapsulates the state of acceptance as a marketing tool. Chuck summarizes for us here.
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