PRBites - Being honest about AI

After generating an AI Christmas advert, Coca-Cola has found itself in an awkward situation. Some people are not happy about it. So, should they have made it clear it was generated by AI or shied away from it? PLUS, what would you do in this situation when you're trying to protect the reputation of a furniture maker when a product is not up to standard? How much would you defend it, and how public would you go with your messaging? The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / [email protected] #PR #publicrelations #pragency #prtips