Pre-sell Strategy: How to strategically tackle promotion of products and services

Which product should you pre-sell? Should it be the $20 product or the $2000 one? And why do silos matter so much? In this episode we not only learn why the $20 product might matter more, but also how you can promote a product almost endlessly without ever promoting it all.

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This episode was published on August 10, 2019.

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