Precision Marketing: Data, AI and The Human Connection

from CES Tech Talk · host Consumer Technology Association

Dive into insights from SVP of Kroger Precision Marketing, Cara Pratt, on how advertising, technology, and organizational design are shaping the future of targeted marketing. What's the real secret behind Kroger's mission to provide a curated experience for customers? Find out how they're not just selling groceries – they're creating a deeply connected, human-centered experience for their customers.

Episode metadata supplied by the publisher feed · Published Feb 19, 2024

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Precision Marketing: Data, AI and The Human Connection

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