Predicting Demand Using the Key Principles of Behavioral Economics

On this episode, Sima is joined by Anouar El Haji, Founder and CEO at Veylinx, a behavioral insights platform for answering critical business questions during all stages of product innovation. Topics discussed include: – Anouar’s background and career path. – The evolution of economics from being strictly theoretical to being scientifically tested. – The inherent bias in conducting hypothetical surveys as market research. – Measuring demand by studying subjects with a financial stake tied to their answers. – Why the good nature of humans is detrimental to conducting scientific research studies. – The ways AI could completely change the market research space without the industry proactively adding safeguards. Resources:  https://veylinx.com/ Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #M&A #Data #Strategy #Innovation #MRX