Predicting Your Competitor’s Next Move with Dr. John Horn

Dr. John Horn, Professor of Practice in Economics at the Olin Business School, Washington University in St. Louis, shares key insights from his acclaimed book “Inside the Competitor’s Mindset: How to Predict Their Next Move and Position Yourself for Success.” Inside the Competitor’s Mindset: How to Predict Their Next Move and Position Yourself for Success” by Dr. John Horn presents a systematic approach to understanding and anticipating competitors’ behavior in business. The book emphasizes the critical role of cognitive empathy stepping into competitors’ shoes to discern why they act as they do, rather than dismissing their actions as irrational. Drawing on frameworks and practical exercises like war games and mock negotiations, Dr. Horn provides leaders with tools to analyze competitors’ resources, motivations, and likely reactions. This actionable guide helps organizations transform competitive intelligence into strategic insight, enabling them to predict rival moves and position themselves more effectively for long-term success. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. John Horn has generously shared profound insights from his book, “Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.