Predictions 2025: The Rise of Gen X & Americana

In our biggest episode of the year, we explore seismic shifts coming in 2025: from the return of Gen X leadership to a new wave of American counterculture. We revisit our eerily accurate 2024 predictions while laying out bold forecasts for retail consolidation, AI evolution, and the changing media landscape. Plus, we dive deep into why Google might be poised for a massive comeback and how Walmart is transforming into a media empire."Quantum Intelligence & Objective Truth": Key Moments from Our 2025 PredictionsOn Taste & Truth (13:12) - "I believe that taste is the unique ability to recognize objective truth in situations where subjectivity reigns supreme." - BrianThe Future of Retail (34:50) - "In the retail sector, we will see larger holdcos start to downsize by breaking off individual pieces into smaller entities so they can reorganize and pass regulatory muster when selling divisions later." - PhillipHardware Renaissance (54:41) - "The excitement around content actually represents a deeper desire within people for well-designed, bespoke hardware technology." - BrianUrban Transport Evolution (1:39:14) - "eVTOL will be a huge tech winner in 2025, creating a paradigm shift in urban transport - starting as the luxury option Uber envisioned in 2017." - PhillipPolitical Realignment (1:59:00) - "There's something latent here around realignment in how people think about the political spectrum post-second Trump presidency. Many political orphans, both right and left, don't know where they fit." - BrianThe Innovation Paradox (2:18:43) - "When solving problems, we inevitably miss the new problems our solutions will create. It's easy to walk into dystopia thinking you're walking into utopia." - BrianAssociated Links:Heading to NRF? Come celebrate the launch of our 2025 print journal, LORE with us on Tuesday, January 14! Register here.Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.