Predictive Analytics as the Ultimate Growth Hack with Pete Gibson, Proven CIO and CTO for Leading Brands (Friendly’s, Johnny Rockets, Alamo, National Car Rental, Wyndham Hotel Group)

To be successful, you must have a plan. To increase your chances of success, you must know how to use the information you have.In our latest podcast, a proven CIO/CTO for leading brands, Pete Gibson, expounds on how businesses can use data to create forecasts that can fuel the company's success.Sponsor The Evolving the Enterprise podcast is brought to you by SnapLogic, the world’s first generative integration platform for faster, easier digital transformation. Whether you are automating business processes, democratizing data, or delivering digital products and services, SnapLogic enables you to simplify your technology stack and take your enterprise further. Join the Generative Integration movement at snaplogic.com. Additional ResourcesFollow Dayle Hall on LinkedInFollow Pete Gibson on LinkedInLearn about the Evolving the Enterprise Virtual SummitTurn ideas into production-ready workflows and data pipelines with Generative IntegrationBack to basics: What is iPaaS? | What is Data Integration? | What is Application Integration?