Predictive Analytics helps increase marketing ROI

In this podcast, we discuss with Amitabh Bose, the concept of predictive analytics - which is clearly emerging as a tool to increase marketing ROI. Leveraging predictive analytics to determine events before they have occured - such as predicting how consumers are going to behave in the future - helps companies alter marketing strategies to increase their ROI. With broader applications such as enhancing revenue, optimizing cost or managing risks, predictive Analytics delivers real tangible benefits to clients.