Predictive Analytics Target Knows You are Pregnant

This week we are going to do a deep dive into the world of predictive analytics and how companies are using the data they collect to influence our behaviors and directly target only the individuals they know will be receptive to their products. Predictive analytics is based on mathematical equations that assist in narrowing down the data collected to allow companies to essentially see or anticipate how individuals will respond or behave when given certain options or opportunities.