Predictive + Generative AI = Real-Time, Full-Funnel Personalization at Scale
from MobileGroove Hosted by Peggy Anne Salz
Effective marketing turns ads into experiences. But smart marketers go further—using AI to personalize those experiences and even predict the creative that will resonate most with valuable consumers at the moment of inspiration. In this special MobileGroove episode, powered by Appier, Peggy Anne Salz sits down with Robert Chen, CTO at Appier, to learn how the agent-powered adtech company combines predictive and generative AI to personalize everything from content to customer journeys in real time. Robert explains how this hybrid approach creates a flywheel of performance that learns and adapts with every user interaction. He says that the future of marketing is "agent-powered" and that by leveraging real-time contextual signals, brands can evolve their ads to user experiences that feel intuitive, not intrusive. Tune in now! Robert Chen - https://www.linkedin.com/in/robert-chen-13270919/ Appier - https://www.appier.com/ CHAPTER TIMESTAMPS 00:00 - The benefits of full-funnel AI marketing 04:22 - How to combine Gen AI and Predictive AI 8:00 - Solving the cold start problem 10:58 - Most exciting digital applications of AI 12:44 - AI that speaks SQL so you don't have to 16:15 - From journeys to data in minutes 18:35 - Right ad, right vibe, right now 23:50 - Make ads feel like Netflix 28:25 - The future of marketing is agent-powered
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