Predictive maintenance: It's a way of life not a technology - with Richard Jeffers

Welcome to the Trend Detection podcast, brought to you by Senseye Predictive Maintenance – the platform which enables predictive maintenance at scale across all of your assets, across all of your plants.In this episode, we discuss:From Breweries to Maintenance Strategy: Richard Jeffers shares his fascinating career journey from running and maintaining breweries to leading technical and solutions teams—highlighting how military leadership shaped his approach to asset management.Why Maintenance Needs a Seat at the Strategy Table: Richard explains why maintenance professionals must understand their company's commercial strategy to align maintenance decisions with business goals and manage risk effectively.Technology is Cheaper—But Strategy Still Wins: While predictive maintenance and IoT tools are more accessible than ever, Richard stresses that the fundamentals of a good maintenance strategy haven’t changed. Technology is a tool, not a strategy.Balanced Maintenance, Not Buzzwords: He emphasizes that a successful approach blends multiple techniques—including run-to-fail and predictive methods—based on business context and asset criticality.Leadership Drives Culture Change: A clear maintenance vision, strong leadership, and cross-functional collaboration are critical to embedding effective maintenance strategies and embracing new technologies across an organization.