Preferred Rewards Delivers Big Numbers for Bank of America

Send us Fan MailWhen it comes to reward programs in the financial sector, big numbers play a big role in driving client satisfaction and deepening client relationships.Since launching its industry-leading, no-fee Preferred Rewards program in 2014, Bank of America has seen a steady stream of member enrollments and an even more impressive use of the loyalty program’s perks and benefits. In six years, the program has grown to more than 7.9 million members across Bank of America’s three offerings: Preferred Rewards for their consumer clients, Preferred Rewards for Business for their small business clients and Preferred Rewards for Wealth Management for high net worth clients. Members across these programs hold more than $1.1 trillion in assets at Bank of America. John Sellers, Bank of America Rewards executive, says members receive billions of dollars in rewards annually, approximately $470 per member.Read the whole article here: https://loyalty360.org/Content-Gallery/Featured-Story/Preferred-Rewards-Delivers-Big-Numbers-for-Bank-of